The Science of Relationship Fundraising

Dr Adrian Sargent is one of the foremost researchers in philanthropy. He regularly uses examples of charities that have increased their annual fundraising achievement by 2, 3, and even 4 times. 

He presented his latest research in 2016 titled: Relationship Fundraising: Where do we go from here?

There is much in his presentation that supports our approach and our work at MajorGiftsNow, and we quote from it in our presentations regularly, so we present it here in its entirety should you desire to see the original research yourself.