The Like Switch

On my front page, I note that relationships take time, but the process can be accelerated. In his book, The Like Switch: Attracting and Winning People Over,  former behavioral analyst for the FBI Dr. Jack Schafer details the processes of building relationships and trust.

The foundation on which Schafer’s theory rests is what he calls “the friendship formula,” the four necessary steps to the development of a relationship: proximity, frequency, duration, and intensity.

Another of my go to resources, The Like Switch is not a classic textbook on Fundraising. But the truths within are critical to our work.

Buy the book at your favorite bookstore or this link at Amazon.