MajorGiftsNow™ is the culmination of 25 years of fundraising and development work, with a special focus on major gifts and planned giving and endowment by Joshua C. Karlin. Before launching MajorGiftsNow™, Karlin was head of the Endowment field for the Jewish Federations of North American, identifying and disseminating best practices to more than 100 Foundations with $20 billion in assets under management, and raising $1.8 billion per year.

As V.P. of Endowment for the Jewish Federation of Greater Los Angeles, he took a program that was raising just $2.5 million per year to $15 million the first year and another $39 million in the second. He achieved that dramatic success in part by deploying an online donor survey and has since developed and refined his own systems making the use of online surveys and automated follow up a central part of many of his consultations.

Starting as an entrepreneur before he completed his studies at Tufts University, Karlin has always been known for bringing his entrepreneurial and business perspective to the not-for-profit world.

In addition to expertise in major gifts development, Karlin has offered digital marketing services to small businesses and not-for-profits through Aliya Marketing Group for more than 15 years.